Service Delivery dan Potongan Harga (Discount) terhadap Kepuasan Pelanggan PT. Nutri Inti Prima Perkasa Medan

  • Muzakir Muzakir Universitas Tjut Nyak Dhien
  • Imtihan Imtihan Universitas Nahdlatul Ulama Sumatera Barat
  • Hilman Lubis Universitas Tjut Nyak Dhien
  • Khamo Waruwu Universitas Tjut Nyak Dhien
DOI: https://doi.org/10.47668/pkwu.v10i2.467
Keywords: Service, Delivery,Discount, Kepuasa, Pelanggan

Abstract

Penelitian ini bertujuan untuk mengetahui Service Delivery Dan Potongan Harga (Discount) Terhadap Kepuasan Pelanggan PT Nutri Inti Prima Perkasa Medan. Penelitian ini dilaksanakan di PT Nutri Inti Prima Perkasa Medan, dengan populasi dan sampel sebanyak 100 pelanggan yang diambil secara purposive sampling. Instrumen penelitian menggunakan angket/kuisioner dengan model skala likert. Uji persyaratan dilakukan untuk menguji normalitas. Teknik analisis data yang digunakan adalah teknik regresi Berganda pada taraf signifikansi α = 0,05. Hasil penelitian menunjukkan ada pengaruh positif dan signifikan antara Service Delivery terhadap Kepuasan Pelanggan nilai signifikan sebesar 0.032< 0,05. Sedangakn variabel Discount  terhadap Kepuasan Pelanggan  dengan taraf signifikan sebesar 0.014< 0,05 terdapat pengaruh. Berdasarkan hasil output SPSS diketahui bahwa nilai R square sebesar 0,106 atau 10,6%  berarti faktor Service Delivery dan Dsicount dapat dijelaskan oleh Kepuasan Pelanggan, sedangkan sisanya dapat dijelaskan oleh faktor lain misalnya kualitas produk, minat beli, promosi, sebesar 89,4%.

Downloads

Download data is not yet available.

References

Abdullah, Thamrin, dan Tantri, Francis. 2017. Manajemen Pemasaran. Cetakan keempat. Jakarta. Penerbit: PT Rajagrafindo Persada.

Dharmawati, Made. 2017. Kewirausahaan. Edisi I. Cetaan kedua.Depok. Penerbit PT Rajagrafindo Persada.

Hardiansyah .2011. Kualitas Pelayanan Publik. Yogyakarta: Gava Media.

Kurniawan, Albert. 2014. Metode Riset Untuk Bisnis Ekonomi Dan Bisnis Teori, Konsep, Dan Praktik Penelitian Bisnis. Bandung. Alfabeta.

Kotler, Philip Dan Kevin Lane Keller. 2015. Manajemen Pemasaran. Edisi Kedua Belas. Indeks : Jakarta.

Sugiyono. 2012. Metode Penelitian Kuantitatif Kualitatatif dan R&D. Bandung: CV. Alfabeta

Suharno dan Sutarso .2010, Marketing in Practice. Yogyakarta: Graha Ilmu

Supriyanto, Sani Ahmad & Maharani. Vivin. 2013. Metodologi Penelitian Manajemen Sumber Daya Manusia (teori, kuesioner, dan analisis data). Malang. UIN MALIKI Press.

Tjiptono, Fandy. (2013). Kualitas Jasa: Pengukuran, Keterbatasan dan Implikasi Manajerial, majalah Manajemen Usahawan Indonesia. Jakarta.

Waruwu, Khamo. (2020). Pengaruh Pelayanan (Tangible, Reliabelity, Responsiviness, Assurance, Dan Emphaty) Terhadap Kepuasan Konsumen PT Nutri Inti Prima Perkasa Medan. VALUE Jurnal Ilmiah Akuntansi Keuangan dan Bisnis. 1(1). 63-77.

http://repository.unpas.ac.id/42832/5/BAB%202-DONE.pdf. Potongan Harga. Januari 2022

http://repo.iain-tulungagung.ac.id/10343/5/BAB%20II.pdf. Potongan Harga. Januari 2022

http://repository.usd.ac.id/35036/2/152214180full.pdf. Potongan Harga. Januari 2022

Published
2022-06-23
How to Cite
Muzakir, M., Imtihan, I., Lubis, H., & Waruwu, K. (2022). Service Delivery dan Potongan Harga (Discount) terhadap Kepuasan Pelanggan PT. Nutri Inti Prima Perkasa Medan. Jurnal Pendidikan Dan Kewirausahaan, 10(2), 635-645. https://doi.org/10.47668/pkwu.v10i2.467
Issue
Vol 10 No 2 (2022)
Section
Articles

Copyright (c) 2022 Khamo Waruwu, Muzakir Muzakir

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal allows anyone to compose, correct, and do derivative works, even for commercial purposes, as long as they credit for the original work. This license is the freest. It is recommended for maximum distribution and use of licensed material.

The submitted paper is assumed not to contain any proprietary materials that are not protected by patent rights or patent applications; The responsibility for technical content and protection of proprietary materials rests with the authors and their organizations and not the responsibility of journal or its editorial staff. The primary (first/appropriate) author is responsible for ensuring that the article has been viewed and approved by all other authors. The author's responsibility is to obtain all necessary copyright waivers to use any copyrighted material in the manuscript before submission.

Jurnal Pendidikan, Sains dan Teknologi allows the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions. Jurnal Pendidikan, Sains dan Teknologi CC-BY-SA  or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work. Jurnal Pendidikan, Sains dan Teknologi allows the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions. Jurnal Pendidikan, Sains dan Teknologi CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.
In developing strategy and setting priorities Jurnal Pendidikan, Sains dan Teknologi recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY-SA or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.

 
Jurnal Pendidikan, Sains dan Teknologi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

You are free to:

  • Share a copy and redistribute the material in any medium or format
  • Adapt a remix, transform, and build upon the material for any purpose, even commercially.
  • The licensor cannot revoke these freedoms as long as you follow the license terms.