Meningkatkan Kinerja UMKM Melalui Pemasaran Digital untuk Meningkatkan Produk Perusahaan
Abstract
This study aims to reveal several digital marketing strategies for baby clothes products and prove the efficiency of improving MSME performance through digital marketing. This research uses descriptive qualitative method. The power needed as a research knife is primary data that the author obtained by observing and interviewing parties related to this research. Secondary data was obtained from various books, journal articles, and other supporting literature. While the results of this study are: first, based on the opinion of MSME business owners who improve their performance through digital marketing by simply creating content that is interesting and easy for people to remember. Second, based on the opinions of MSME enthusiasts and customers, this "Mamawawa Baby Clothes Garment" can save costs and can be a strong competitor for those who don't use digital marketing. Third, based on the opinion of the general public, MSMEs really need increased work in terms of digital marketing to introduce product identity and MSME company identity in an era that uses the internet all the time.
Downloads
References
Abdillah, A. (2021). Strategi Pemasaran Produk Usaha Mikro di Kabupaten Probolinggo Pada Masa Pandemi Covid-19. Jurnal Pendidikan Dan Kewirausahaan, 9(1), 221–241. Achadi, A., Cahyo, H., & Pahlevi, A. (2023). Pemasaran Produk Umkm Melalui Sarana Digital. Wikuacitya: Jurnal Pengabdian Kepada Masyarakat, 2(1), 1–4.
Ago, G., Bayu, B., Hierdawati, T., Gani, I. P., & Sucandrawati, N. L. K. A. S. (2023). Selection Of Marketing Strategies Through Online Marketing Platforms For Msmes. Jurnal Ekonomi, 12(01), 874–878. Aisyah, S., Maulana, A. M. R., HUtasuhut, Mu. A., LUbis, M. I., Rizkia, A., & Ananda, F. D. (2023). Pengabdian Masyarakat Pada UMKM Toko Baju Rizky Central Pasar Dalam Mengimplementasikan Teknologi Marketplace Facebook. Jurnal Pengabdian Masyarakat Nusantara2, 3(2), 1643–1657.
Alexander, Y. L. (2023). Strategi pemasaran. Universitas Katolik Parahyangan. Aulia, K. N., & Arief, E. (2019). Struktur Dan Diksi Teks Laporan Hasil Observasi Siswa Kelas Vii Smp Negeri 4 Pariaman. Pendidikan Bahasa Indonesia, 8(2), 49.
Basir, Murua, M., Mugniyah, A. A., Aldini, A. T. Y., Rafiah, R., Katli, K. U. A., Hadi, A., & Hasim, S. N. (2023). Penerapan Pemasaran Digital pada Panti Asuhan Muhammadiyah Griya Al Falah Purbalingga, Jawa Tengah. Jurnal Altifani: Penelitian Dan Pengapdian Kepada Masyarakat, 3(1), 19–26. Desai, V. (2019). Digital Marketing: A Review. International Journal of Trend in Scientific Research and Development, 196–200.
Effendi, M. R., Bakar, R. A., & Bachri, N. (2023). Pengaruh Pemasaran Digital Terhadap Kinerja Umkm Di Kota Lhokseumawe Dengan Inovasi Produk Sebagai Variabel Intervening. J-MIND (Jurnal Manajemen Indonesia), 7(2), 107–115. Hartutik, Aryani, D. N., Marsudi, A. S. A., & Akbar, R. (2022). The Analysis of Preparation MSMEs Go Online. International Research Journal of Economics and Management Studies, 2(1), 1–6.
Irawati, W., & Santoso, R. P. (2023). The Analysis Of Digital Marketing In Efforts To Improve Competitive Advantages In Msmes. Jurnal Penelitian Ilmu Manajemen, 8(1), 167–174. Mansur, A., Worldailmi, E., Sutrisno, W., & Prawibowo, S. (2022). A Literature Review on Digital Marketing Strategies and Its Impact on Batik SMEs After COVID-19 Pandemic. Proceedings of the 3rd Asia Pacific International Conference on Industrial Engineering and Operations Management, 2244–2256.
Nurhalizah, A. A., & Faddila, S. P. (2023). Pemanfaatan Sosial Media Dalam Meningkatkan Daya Saing Umkm Di Desa Sampalan Kecamatan Kutawaluya. Abdima: Jurnal Pengabdian Mahasiswa, 2(1), 4270–4275. Pelani, A. H. (2023). Sosialisasi Pemanfaatan Media Sosial Untuk Meningkatkan Pendapatan Umkm Desa Lemahkarya. Abdima: Jurnal Pengabdian Mahasiswa, 2(1), 1324–1330.
Purba, M. I., Simanjutak, D. C. Y., Malau, Y. N., Sholihat, W., & Ahmadi, E. A. (2021). The effect of digital marketing and e-commerce on financial performance and business sustainability of MSMEs during COVID-19 pandemic in Indonesia. International Journal of Data and Network Science, 5(3), 275–282. Rahmawati, S. (2023). Efektivitas Komunikasi Pemasaran Digital Terhadap Kesadaran Merek Dan Keputusan Pembelian Apartemen Majestic Point Serpong Selama Pandemi Covid-19. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 4(1), 85–96.
Rose, C., & Nicholl, M. (2022). Revolusi Belajar Accelerated Learning for the 21st Century (Digital). Penerbit Naansa Cendekia.
Sudarsono, Hamzah, A., & Warastuti, R. A. (2023). Penggunaan Bahasa Dan Istilah Pemasaran Digital Dalam Meningkatkan Minat Beli Online. Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, Dan Pelayanan Publik, 10(1), 70–80. Suprapto, R. E. hari, & Setyawardani, R. D. (2023). Self Service Technology, Kualitas Layanan Jasa, Pemasaran Hubungan (Relationship Marketing) terhadap Loyalitas Nasabah melalui Kepuasan Nasabah Bank BCA KCP Kupang Jaya Surabaya. Jurnal Pendidikan Dan Kewirausahaan, 11(1), 223–246.
Tresnasari, R., & Zulganef. (2023). Increasing MSME Performance Through Institutional Strengthening , Entrepreneurship , and Digital Marketing. International Journal of Research in Community Service, 4(1), 11–17.
Copyright (c) 2023 Yayan Listanto Alexander
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal allows anyone to compose, correct, and do derivative works, even for commercial purposes, as long as they credit for the original work. This license is the freest. It is recommended for maximum distribution and use of licensed material.
The submitted paper is assumed not to contain any proprietary materials that are not protected by patent rights or patent applications; The responsibility for technical content and protection of proprietary materials rests with the authors and their organizations and not the responsibility of journal or its editorial staff. The primary (first/appropriate) author is responsible for ensuring that the article has been viewed and approved by all other authors. The author's responsibility is to obtain all necessary copyright waivers to use any copyrighted material in the manuscript before submission.
Jurnal Pendidikan, Sains dan Teknologi allows the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions. Jurnal Pendidikan, Sains dan Teknologi CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work. Jurnal Pendidikan, Sains dan Teknologi allows the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions. Jurnal Pendidikan, Sains dan Teknologi CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.
In developing strategy and setting priorities Jurnal Pendidikan, Sains dan Teknologi recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY-SA or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.
Jurnal Pendidikan, Sains dan Teknologi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
You are free to:
- Share a copy and redistribute the material in any medium or format
- Adapt a remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
