Harga dan Layanan terhadap Pembelian Tiket Jasa Penerbangan Lion Air di Surabaya

  • Redy Eko Hari Suprapto Universitas Wijaya Kusuma Surabaya
  • Rossitya Dwi Setyawardani Sekolah Tinggi Artha Bodhi Iswara Surabaya
DOI: https://doi.org/10.47668/pkwu.v10i2.391
Keywords: Harga, layanan dan pembelian

Abstract

Semakin kuatnya persaingan di transportasi udara maka haarga dan layanan suatu hal yang harus diperhatikan oleh perusahaan angutan udara dalam kaitannya dengan pembelian jasa angkutan udara di Indonesia. Penelitian  bertujuan  yaitu untuk mengetahui dampak  harga terhadap pembelian tiket jasa penerbangan Lion Air . Dan dampak layanan terhadap pembelian tiket jasa penerbangan Lion Air. Populasi yang digunakan calon penumpang Lion Air dari bandara Juanda dengan tujuan ke seluruh rute penerbangan di Indonesia. Dengan metode purposive sampling diambil sampel sebanyak 260 responden. Dengan menggunakan SPSS menunjukkan bahwa harga tidak mempunyai dampak terhadap pembelian jasa penerbangan Lion Air sedangkan layanan mempunyai dampak terhadap pembelian jasa penerbangan Lion Air

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Published
2022-01-28
How to Cite
Suprapto, R., & Setyawardani, R. (2022). Harga dan Layanan terhadap Pembelian Tiket Jasa Penerbangan Lion Air di Surabaya. Jurnal Pendidikan Dan Kewirausahaan, 10(2), 361-368. https://doi.org/10.47668/pkwu.v10i2.391
Issue
Vol 10 No 2 (2022)
Section
Articles

Copyright (c) 2022 Redy Eko Hari Suprapto, Rossitya Dwi Setyawardani

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