Pengaruh Kompetensi Kewirausahaan dan Digital Marketing terhadap Wirausaha Perempuan Desa Mangunharjo
Abstract
Entrepreneurship is one of the locomotives in improving the economy in Indonesia. Entrepreneurship will be able to run smoothly if an entrepreneur has good entrepreneurial competence, because with entrepreneurial competence an entrepreneur is able to design all business processes well before starting a business to obtain income. Apart from that, the development of increasingly sophisticated technology also has an impact on entrepreneurial income because technology functions as a transaction and business promotion tool that can influence entrepreneurs to be able to compete with other entrepreneurs in obtaining increased income. Therefore, the researcher aims to conduct research to determine the influence of entrepreneurial competence and digital marketing on the income of women entrepreneurs in Mangunharjo Village. The research method used is a quantitative method using a survey method which uses questionnaire techniques which are distributed to respondents in collecting data. The sample used was 70 female entrepreneur respondents from Mangunharjo Village, with data analysis techniques using multiple linear regression analysis. The research results show that entrepreneurial competence and digital marketing have a significant effect on the income of women entrepreneurs in Mangunharjo Village. The research results also show that there are still several indicators with quite low scores, such as leadership, site design and business stability owned by respondents. Based on these results, the results of this research are expected to be able to become a reference in carrying out the necessary training for women entrepreneurs.
Downloads
References
Abdul, R. O. (2019). Effects Of Entrepreneurial Competencies On The Survival Of Small And Medium Enterprises In Kenya.
Amalana, A. F., & Suantika, E. P. (2019). Menumbuhkan jiwa wirausaha dengan produk kreatif. Admisi Dan Bisnis. https://jurnal.polines.ac.id/index.php/admisi/article/view/1650
Andirwan, A., Asmilita, V., Zhafran, M., & ... (2023). Strategi Pemasaran Digital: Inovasi untuk Maksimalkan Penjualan Produk Konsumen di Era Digital. Jurnal Ilmiah …. http://journal.stieamsir.ac.id/index.php/abrj/article/view/405
Atkinson, A. M., Meadows, B. R., Emslie, C., Lyons, A., & Sumnall, H. R. (2022). ‘Pretty in Pink’ and ‘Girl Power’: An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy, 101. https://doi.org/10.1016/j.drugpo.2021.103547
Bacigalupo, M., Kampylis, P., Punie, Y., & Brande, G. Van Den. (2016). EntreComp: The Entrepreneur-ship Competence Framework. In Kooperation-International. https://doi.org/10.2791/593884
Bawamenewi, F. H. (2020). PENGARUH BIAYA SEWA, LOKASI DAN KUALITAS PRODUK TERHADAP PENINGKATAN PENDAPATAN PEDAGANG PUSAT KOMERSIL KBN DI JAKARTA UTARA. 13.
Chusumastuti, D., Zulfikri, A., & Rukmana, A. Y. (2023). Pengaruh Digital Marketing dan Kompetensi Wirausaha Terhadap Kinerja Pemasaran (Studi ada UMKM di Jawa Barat). Jurnal Bisnis Dan Manajemen West Science, 2(02), 22–32. https://doi.org/10.58812/jbmws.v2i02.334
Dwi, D., Sukamto, L., & Cahya, S. B. (2023). Pengaruh Digital Marketing Dan Harga Terhadap Minat Beli Sentra Wisata Kuliner Wiyung. Jurnal Pendidikan Tata Niaga (JPTN), 11(3).
Fitra, K. N. M. (2020). PENGARUH DIGITAL MARKETING TERHADAP PENDAPATAN USAHA MIKRO KECIL MENENGAH (UMKM) MENURUT PERSPEKTIF EKONOMI ISLAM.
Gussevi, S., Tadjudin, A. A., & Amaliah, F. T. (2021). Sosialisasi dan Pendampingan Dampak Peran Ganda Buruh Perempuan terhadap Kehidupan Rumah Tangga di Desa Bunder Kecamatan Jatiluhur Kabupaten Purwakarta. Sivitas : Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 1(2), 53–60. https://doi.org/10.52593/svs.01.2.02
Hidayah, S. (2022). Pengaruh Modal, Lama Usaha, dan Kompetensi Wirausaha Terhadap Pendapatan Pedagang di Pasar Ceger Kota Tangerang Selatan.
Iqbal, M. (2021). Efektifitas Digital Marketing Terhadap Kualitas Layanan pada Usaha di Masa Pandemi Covid 19 (Studi Kasus di Aceh). JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 7(2), 83–93. https://doi.org/10.35870/jemsi.v7i2.609
Iskamto, D., Aftanorhan, A., & Ghazali, P. liza. (2022). The Mediating Role of SMEs’ Performance in the Relationship between Entrepreneur Competence and Satisfaction. Iqtishadia, 15(1), 46. https://doi.org/10.21043/iqtishadia.v15i1.14298
Istiqomah. (2021). Pengaruh Pengetahuan Digital Marketing Terhadap Minat Berwirausaha Mahasiswa Akademi Kesejahteraan Sosial AKK Yogyakarta. 7(1), 10–16.
Nadialista Kurniawan, R. A. (2021). Pengaruh Kompetensi Kewirausahaan Dan Motivasi Berwirausaha Terhadap Kapabilitas Jejaring Usaha Untuk Meningkatkan Kinerja UKM Di Kabupaten Pinrang. Industry and Higher Education, 3(1), 1689–1699.
Nugraha, B. G. (2021). Pengaruh Kompetensi Kewirausahaan Dan Orientasi Kewirausahaan Terhadap Kinerja Usaha Pada Sentra Tahu Dan Tempe Cibuntu Kota Bandung. 19–40.
Nuryanti, N., Fawazi, M. H., Basuki, H., & Wati, J. A. (2023). Pengaruh Citra Merek terhadap Keputusan Pembelian. Jurnal Pendidikan Dan Kewirausahaan, 12(1), 299–310. https://doi.org/10.47668/pkwu.v12i1.1111
Permata Sari, C., Nirwana, I., & Yamin, M. (2023). Pengaruh Kompetensi Dan Karakteristik Wirausaha Terhadap Perkembangan Usaha Mikrpo Kecil Dan Menengah (UMKM) (Studi Kasus Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Koto Baru). Journal of Creative Student Research (JCSR), 1(1), 55–68.
Prasetyani, D., Purusa, N., & Hasbianto, I. (2016). Studi Empiris Wirausaha Perempuan Di Surakarta : Faktor-Faktor Yang Mempengaruhi Motivasi, Hambatan Dan Keberhasilan Usaha. Jurnal Penelitan Ekonomi Dan Bisnis, 1(2), 119–138. https://doi.org/10.33633/jpeb.v1i2.2000
Puspita, J. (2019). Pengaruh Kemampuan Pedagang Dan KOndisi Pasar Terhadap Pendapatan Bersih Pedagang Kaki Lima Di Pasar Induk Pagar Kota Bengkulu. Skripsi Fakultas Ekonomi Dan Bisnis, 12–17.
Retnawati, B. B., LEONG, H., & IRMAWATI, B. (2021). Dinamika Upaya Digitalisasi Pemasaran dan Inovasi Produk Ikonik UMKM Kerajinan Bahan Alam di Jawa Tengah. repository.unika.ac.id. http://repository.unika.ac.id/28668/
Rini, P. (2021). Analisis Pengaruh Pengakuan Pendapatan Pada Perhitungan Akuntansi. Jurnal Akuntansi Dan Bisnis Indonesia (JABISI), 2(1), 62–71. https://doi.org/10.55122/jabisi.v2i1.204
Rohmah, M. (2018). Pengaruh Kewirausahaan Terhadap Peningkatan Pendapatan Di Masyarakat Desa Kepudibener Turi Lamongan.
Ruscitasari, Z., Sayuga, M. R., Pratiwi, N., Nahdlatul, U., & Yogyakarta, U. (2022). Dan Digital Marketing Pada Umkm Jamu Desa. 6788, 11–20.
Sawangchai, A., Prasarnkarn, H., Chanrawang, N., Hancharoen, W., & Somwaythee, P. (2018). The Strategy Development Of Small And Meduim Enterprises (SMEs) Of Accommodation And Food Service In Phuket. Jurnal Manajemen Dan Kewirausahaan, 20(2), 122–128. https://doi.org/10.9744/jmk.20.2.122-128
Setyadi, A., Saputra, R., & Ardhiani, lusi nur. (2020). Digital Marketing sebagai Upaya Pemberdayaan Masyarakat di Kabupaten Batang | Saputra | Seminar Nasional Pengabdian Kepada Masyarakat UNDIP 2020. Seminar Nasional Pengabdian Kepada Masyarakat UNDIP 2020, 1–5.
Siti Khoziyah, E. E. L. (2022). Pengaruh Digital Marketing terhadap Keputusan Pembelian Online. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 5(1), 25–36. https://doi.org/10.36778/jesya.v5i1.510
Sudiantini, D., Nurambarwati, D., & ... (2023). Inovasi Dalam Manajemen Pemasaran Dan Menjaga Relevan Bisnis Di Era Digital. … Riset Dan Inovasi …. https://journal.widyakarya.ac.id/index.php/jrim-widyakarya/article/view/378
Sugiyono, P. D. (2018). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D. In Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D.
Suryanti, E., Lesmana, H., & ... (2021). Analisis Strategi Pemasaran untuk Meningkatkan Pendapatan UMKM. Permana: Jurnal …. http://permana.upstegal.ac.id/index.php/permana/article/view/117
Syukri, A. U., & Sunrawali, A. N. (2022). Digital marketing dalam pengembangan usaha mikro, kecil, dan menengah. Kinerja, 19(1), 170–182. https://doi.org/10.30872/jkin.v19i1.10207
Tanoto, S., & Evelyn, E. (2019). Financial Knowledge, Financial Wellbeing, and Online Shopping Addiction Among Young Indonesians. Jurnal Manajemen Dan Kewirausahaan, 21(1), 32–40. https://doi.org/10.9744/jmk.21.1.32-40
Tinneke, L., Kolanus, O., Rumate, V. A., & Engka, D. S. M. (2020). Faktor-Faktor Yang Mempengaruhi Pendapatan Usaha Mikro Kecil (Umk) Di Kota Manado. Jurnal Pembanguan Ekonomi Dan Keuangan Daerah, 21(4), 46–62.
Wahiddin, D., & Nurdiansyah, M. F. (2022). Pemanfaatan Platform Digital Pada Usaha Mikro Kecil dan Menengah (UMKM). Konferensi Nasional Penelitian Dan Pengabdian (KNPP), 12, 1343–1349.
Wijaya, A. (2018). Identifikasi Karakteristik Wstiker & Variasi” Di Semarang. Other Thesis, Unika Soegijapranata Semarang.
Yuliana & Srisundari. (2020). Kompetensi Kewirausahaan Pengaruhnya Terhadap Perkembangan Usaha Kuliner Di Keluarahan Harjo Sari 1. 32–40.
Zidane, M. (2022). Pengaruh Digital Marketing terhadap Keputusan Pembelian Dengan Harga Sebagai Variabel Mediasi Dalam Perspektif Ekonomi Islam. 1–53.
Copyright (c) 2024 Sunnatul Hidayah, Mintarsih Arbarini, Yudi Siswanto
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal allows anyone to compose, correct, and do derivative works, even for commercial purposes, as long as they credit for the original work. This license is the freest. It is recommended for maximum distribution and use of licensed material.
The submitted paper is assumed not to contain any proprietary materials that are not protected by patent rights or patent applications; The responsibility for technical content and protection of proprietary materials rests with the authors and their organizations and not the responsibility of journal or its editorial staff. The primary (first/appropriate) author is responsible for ensuring that the article has been viewed and approved by all other authors. The author's responsibility is to obtain all necessary copyright waivers to use any copyrighted material in the manuscript before submission.
Jurnal Pendidikan, Sains dan Teknologi allows the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions. Jurnal Pendidikan, Sains dan Teknologi CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work. Jurnal Pendidikan, Sains dan Teknologi allows the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions. Jurnal Pendidikan, Sains dan Teknologi CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.
In developing strategy and setting priorities Jurnal Pendidikan, Sains dan Teknologi recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY-SA or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.
Jurnal Pendidikan, Sains dan Teknologi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
You are free to:
- Share a copy and redistribute the material in any medium or format
- Adapt a remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
