IMPLEMENTASI TEKNIK SEO (SEARCH ENGINE OPTIMIZATION) UNTUK OPTIMASI WEBSITE PENJUALAN DI LESTARI JAYA MEBEL
Abstract
The background of this research is to help Micro, Small and Medium Enterprises (MSMEs) which need promotional media in the form of websites. Therefore the author has an idea to implement SEO (Search Engine Optimization). SEO (Search Engine Optimization) is a technique for improving a website in the search results of search engines such as Google, Bing, etc. SEO (Search Engine Optimization) is an important marketing strategy for increasing the visibility of a website and the number of organic visitors to the intended site. This research uses quantitative methods. Data collected by online survey and interview techniques. Toko Lestari Jaya Mebel has not been ranked optimally enough on search engines or search engines, with the implementation of SEO (Search Engine Optimization) techniques it is hoped that it can improve the website's position on search engines. So that the site can be easily found and compete with competitors, and is expected to increase sales.
Downloads
References
Abdillah, W., & Marcos, H. (2020). Implementasi Teknik SEO (Search Engine Optimatization) Dengan Menggunakan Metode On Page dan Off Page SEO (Studi Kasus KUB Sumber Rejeki). Infoman’s: Jurnal Ilmu-Ilmu Manajemen Dan Informatika, 14(2), 117–126.
Artanto, H., & Nurdiyansyah, F. (2017). Penerapan SEO (Search Engine Optimization) untuk meningkatkan penjualan produk. JOINTECS (Journal of Information Technology and Computer Science), 2(1).
Berners-Lee, T., Cailliau, R., Groff, J. F., & Pollermann, B. (1992). World-Wide Web: The Information. Electronic Networking.
Handayani, I., Febriyanto, E., & Shofwatullah, M. (2019). Optimalisasi visibilitas situs iLearning Journal Center (iJC) Pada Mesin Pencari Berbasis Search Engine Optimization (SEO) On Page. Sains Dan Teknologi Informasi, 5(1), 27–35.
Hasanudin, H., & Widiyasono, N. (2021). Implementasi Yoast SEO Dan Optimasi Keyword Untuk Meningkatkan Rank Pada Google Search Engine Result Page (SERP). Jurnal Siliwangi Seri Sains Dan Teknologi, 7(2).
Hayaty, M., & Meylasari, D. (2018). Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi. Jurnal Informatika, 5(2), 295–300.
Imaniawan, F. F. D., Wijianto, R., & Mulyanto, J. D. (2020). Penerapan Search Engine Optimization Untuk Meningkatkan Peringkat Website Pada Search Engine Results Page Google (Studi Kasus: www. superbengkel. co. id). EVOLUSI: Jurnal Sains Dan Manajemen, 8(2).
Wildan Abdillah, H. M. R. (2020). Implementasi Teknik SEO (Search Engine Optimatization) Dengan Menggunakan Metode On Page dan Off Page SEO (Studi Kasus KUB Sumber Rejeki). Jurnal Ilmu-Ilmu Informatika Dan Manajemen STMIK Vol, 14(2).
Ledford, J. L. (2009). Search Engine Oprimization. Canada: Wiley Publishing inc.
Lukito, R. B., Lukito, C., & Arifin, D. (2014). Penerapan Teknik SEO (Search Engine Optimization) Pada Website Dalam Strategi Pemasaran Melalui Internet. ComTech: Computer, Mathematics and Engineering Applications, 5(2), 1050–1058.
Mardiyantoro, N., & Kholid, A. L. (2021). PENINGKATAN BRANDING PADA WEBSITE SIKIDANG. COM DENGAN MENGGUNAKAN TEKNIK SEARCH ENGINE OPTIMIZATION (SEO) ON PAGE DAN OFF PAGE DI CV. OAFINDO WONOSOBO. Jurnal Penelitian Dan Pengabdian Kepada Masyarakat UNSIQ, 8(3), 262–267.
Martias, X. M. Y., & Bramayudha, A. (2023). Optimalisasi Website Dalam Pelayanan Aqiqah Di Nurul Hayat Surabaya. Journal of Islamic Management, 3(1), 31–47.
Masruri, N. H. (2022). Kajian Metode Seo Berbasis On-Page Sebagai Strategi Meningkatkan Visibilitas Website Di Serp. Jurnal Teknologi Informasi: Jurnal Keilmuan Dan Aplikasi Bidang Teknik Informatika, 16(1), 39–49.
Masruri, N. H., & Nihayati, D. A. (2022). Optimasi SEO On-Page pada Long-Tail Keyword untuk meningkatkan Visibilitas Website di dalam SERP. JRST (Jurnal Riset Sains Dan Teknologi), 6(2), 141–149.
Muliawati, W. D., & Hamdani, A. U. (2021). MODEL E-COMMERCE UNTUK MENUNJANG PENJUALAN PRODUK PERCETAKAN MENGGUNAKAN BUSINESS MODEL CANVAS, TEKNIK SEO DAN STRATEGI MARKETING 4P PADA CV. XYZ.
Pratomo, A., Najwaini, E., Irawan, A., & Risa, M. (2019). Optimasi E-Commerce Dengan Penerapan Teknik Seo (Search Engine Optimization) Untuk Meningkatkan Penjualan Pada Ukm Nida Sasirangan. Jurnal IMPACT: Implementation and Action, 1(1), 37–47.
Rakhman, F., Surur, M., Hayati, F. A., Emyus, Z., & Ramli, A. (2023). Integrated Farming Model Strategy For Developing The Islamic Boarding School Economy.
Riandika, D., & Hamdani, A. U. (2020). Implementasi E-Commerce Dengan Teknik SEO dan Strategi Pemasaran 4P Untuk Meningkatkan Penjualan Produk Aksesoris Motor Pada XYZ Motoshop. Jurnal Media Informatika Budidarma, 4(3), 785–796.
Septiani, P., & Kurniawan, H. (2020). Analisa Penggunaan Keyword Untuk Implementasi Search Engine Optimization (SEO). Respati, 15(3), 83–91.
Shita, R. T., Hin, L. L., Diana, A., Achadiani, D., & Fatmasari, F. (2022). Pelatihan optimasi pemasaran online dengan memanfaatkan search engine optimization (seo) pada komunitas pengusaha muda. Aptekmas Jurnal Pengabdian Pada Masyarakat, 5(1), 16–23.
Turbudi, T., & Hamdani, A. U. (2022). Penerapan Model E-Commerce Untuk Meningkatkan Penjualan Produk Kerajinan Tangan. IDEALIS: InDonEsiA JournaL Information System, 5(1), 19–29.
Utari, T. (2022). Pengembangan Search Engine Optimization (SEO) pada Digital Marketing Sebagai Strategi Pemasaran UMKM. International Journal of Demos, 4, 677–685.
Viney, D. (2008). Get to the top on Google. London: Nicholas Brealey Publishing.
Widiyanto, B., & Hayaty, M. (2019). Analisis dan Perancangan Sistem Informasi Penjualan Berbasis Search Engine Optimization Pada Burgeon Indonesia. INFOS Journal-Information System Journal, 1(2), 7–13.
Widyasmara, H., & Sugeng Wahyudiono, K. (2019). ANALISIS PENERAPAN SEO DENGAN METODE OPTIMASI CRAWL BUDGET UNTUK MENINGKATKAN INDEX WEBSITE. TRANSFORMASI, 15(2).
Copyright (c) 2023 Isbandi Isbandi, Zatnika Zatnika, Edwin Triyatna

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal allows anyone to compose, correct, and do derivative works, even for commercial purposes, as long as they credit for the original work. This license is the freest. It is recommended for maximum distribution and use of licensed material.
The submitted paper is assumed not to contain any proprietary materials that are not protected by patent rights or patent applications; The responsibility for technical content and protection of proprietary materials rests with the authors and their organizations and not the responsibility of journal or its editorial staff. The primary (first/appropriate) author is responsible for ensuring that the article has been viewed and approved by all other authors. The author's responsibility is to obtain all necessary copyright waivers to use any copyrighted material in the manuscript before submission.
Jurnal Pendidikan, Sains dan Teknologi allows the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions. Jurnal Pendidikan, Sains dan Teknologi CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work. Jurnal Pendidikan, Sains dan Teknologi allows the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions. Jurnal Pendidikan, Sains dan Teknologi CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.
In developing strategy and setting priorities Jurnal Pendidikan, Sains dan Teknologi recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY-SA or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.
Jurnal Pendidikan, Sains dan Teknologi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
You are free to:
- Share a copy and redistribute the material in any medium or format
- Adapt a remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.