PERANCANGAN ANTARMUKA PENGGUNA DAN PENGALAMAN PENGGUNA PADA WEBSITE BESUREK COFFEE DENGAN METODE DESIGN THINKING

  • Reizi Fiqriansyah Universitas Islam Indonesia
  • Beni Suranto Universitas Islam Indonesia, Indonesia
DOI: https://doi.org/10.47668/edusaintek.v11i2.1028
Keywords: Design Thinking, Website, User Interface, User Experience, Lean Canvas

Abstract

Besurek Coffee, sebuah startup yang berfokus pada penjualan kopi dari Provinsi Bengkulu, menggunakan Lean Canvas untuk merumuskan ide dan mengidentifikasi target pasar. Mereka bertujuan memberikan kemudahan, efisiensi, dan penghematan biaya kepada pengguna dan pelanggan. Sembilan komponen Lean Canvas digunakan: problem, customer segments, solution, channels, revenue stream, cost structure, key metrics, dan unfair advantage. Selain itu, pengalaman pengguna (User Experience) dan antarmuka (User Interface) menjadi fokus utama dalam perancangan website, dengan penerapan metode Design Thinking yang terdiri dari lima tahapan: Empathize, Define, Ideate, Prototype, dan Testing. Hasilnya adalah website Besurek Coffee yang sesuai dengan pengalaman, preferensi, dan kebutuhan pengguna.

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Published
2023-12-07
How to Cite
Fiqriansyah, R., & Suranto, B. (2023). PERANCANGAN ANTARMUKA PENGGUNA DAN PENGALAMAN PENGGUNA PADA WEBSITE BESUREK COFFEE DENGAN METODE DESIGN THINKING. EDUSAINTEK: Jurnal Pendidikan, Sains Dan Teknologi, 11(2), 643 - 656. https://doi.org/10.47668/edusaintek.v11i2.1028
Issue
Vol 11 No 2 (2024)
Section
Articles

Copyright (c) 2024 Reizi Fiqriansyah, Beni Suranto

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