Jurnal Pendidikan dan Kewirausahaan

Integrasi Spiritualitas Islam, Entrepreneurial Traits, dan Resilience Capacity dalam Ketahanan Usaha Hortikultura

2026-05-21T23:30:31+07:00

This study was motivated by the high unemployment rate, which has a negative social impact. Entrepreneurship is one of solution to economic uncertainty, market fluctuations, and climate risks that affect business sustainability. These conditions require business resilience that is not only based on economic and managerial aspects, but also on the values and character of business actors. This study aims to analyze business survival power in Islamic entrepreneurship through the integration of Islamic spirituality, entrepreneurial character, and business resilience capacity at Syaqila Buah Trading Company. This study uses a qualitative approach with a case study design. Data were obtained through in-depth interviews, direct observation, and documentation, then analyzed using data condensation, data presentation, and conclusion drawing techniques. The results show that Islamic spirituality, such as zakat, tawakal, gratitude, trustworthiness, and honesty, serve as a foundation of values that guide decision-making and maintain the psychological stability of entrepreneurs. These values are integrated with entrepreneurial characteristics such as optimism, persistence, courage to take risks, proactivity, and innovation, thereby strengthening business resilience capacity as reflected in adaptability, operational flexibility, problem solving, business learning, and relational resilience. The research contribution shows an integrative model of horticultural business actors, viewing that resilience in entrepreneurship is formed not only through character and business resilience, but also spirituality as a core part of the entrepreneurial ecosystem.

The Impact Of Social Commerce and Live-Streaming On Beauty Product Purchase Interests Among Gen Z

2026-05-21T23:30:29+07:00

The development of digital technology has brought significant changes in consumer behavior, particularly the utilization of social commerce and live streaming features on social media platforms. This study aims to examine the impact of social commerce and live streaming on purchase intentions for beauty products among Generation Z. The method used is a Systematic Literature Review (SLR) with data sources from Google Scholar. The selection process used inclusion and exclusion criteria to identify relevant scientific articles published between 2020 and 2025, resulting in 10 articles for descriptive analysis. The results of the study indicate that social commerce and live streaming generally have a positive and significant effect on purchase intentions for Generation Z towards beauty products. Factors that strengthen this influence include interactivity, product visualization, host or influencer credibility, promotions, and customer reviews. Thus, it can be concluded that digital marketing strategies based on social commerce and live streaming will be more effective if supported by efforts to build consumer trust through credible information and transparent reviews.

Analysis of Factors Influencing Entrepreneurial Interest of Automotive Engineering Education Students at UPI in the Automotive Field

2026-05-25T23:32:53+07:00

This study aims to analyze the factors that influence the entrepreneurial interest of UPI Automotive Engineering Education students in the automotive sector. The study used a quantitative method with a descriptive approach to 30 respondents through the distribution of Likert scale questionnaires. The results showed that students' entrepreneurial interest was in the high category with an average value of 3.72. The results of the validity test showed that all statement items were valid because they had a calculated r value > r table (0.361), while the results of the reliability test showed a Cronbach's Alpha value > 0.90 so that the instrument was declared very reliable. Factors such as entrepreneurship education, motivation, industrial practice experience, and social environment influenced students' entrepreneurial interest in the automotive sector.