The Role of Social Media as a Digital Marketing Strategy in Influencing Consumer Purchase Decisions for Mie Gacoan

2026-08-21T15:45:58+07:00

The rapid growth of social media has significantly transformed digital marketing strategies,
particularly within the culinary industry. Social media functions not only as a promotional tool but also
as an interactive communication medium capable of shaping consumer perceptions, trust, and
purchasing decisions. This study aims to synthesize and analyze empirical findings regarding the role of
social media as a digital marketing strategy in influencing purchase decisions of Mie Gacoan consumers.
A Systematic Literature Review (SLR). Relevant academic articles published between 2020 and 2025
were retrieved from Google Scholar and selected based on predefined inclusion and exclusion criteria.
The findings indicate that social media strategies—especially engaging visual content, active consumer
interaction, and electronic word of mouth (eWOM)—significantly enhance brand awareness, brand
image, and consumer trust. These results confirm that well-planned and sustainable social media
management is a crucial factor in improving marketing effectiveness and maintaining competitive
advantage in the highly competitive culinary industry.

Semikonduktor dalam Geopolitik Global: Saling Ketergantungan yang Dipersenjatai dan Ketergantungan Struktural dalam Rantai Pasok Chip

2026-08-26T00:17:32+07:00

This study aims to analyze the transformation of semiconductors into instruments of national power and economic weapons in global geopolitical rivalry, as well as identify countries that will dominate the world economy through chip technology control. The research employs a qualitative descriptive approach with secondary data analysis for the period 2020–2025, encompassing econometric analysis, industrial policy evaluation, and geopolitical projections. Findings reveal that semiconductors have become the "new oil" of the 21st century, with major powers wielding chips as strategic weapons through massive subsidies ($400+ billion), strict export controls, and supply chain fragmentation. The United States leads through chip design dominance and critical technology control, China aggressively pursues technological self-sufficiency, while Taiwan maintains a monopoly on advanced chip production with a 92% global market share. This study reinforces weaponized interdependence and strategic trade policy theories, demonstrating how asymmetric dependencies in semiconductor supply chains are exploited as economic weapons. For developing countries such as Indonesia, this study recommends a hybrid strategy focusing on the Assembly, Testing & Packaging (ATP) sector and materials supply rather than competing in leading-edge manufacturing.

Jurnal Pendidikan dan Kewirausahaan

The Role of Social Media as a Digital Marketing Strategy in Influencing Consumer Purchase Decisions for Mie Gacoan

Semikonduktor dalam Geopolitik Global: Saling Ketergantungan yang Dipersenjatai dan Ketergantungan Struktural dalam Rantai Pasok Chip